![]() It will do little for the “normal” ads, showing just the page description.įor “political and issue ads” you can see the number of impressions and money spent, plus some basic info about who saw the ad.ĭon’t use the tool just to discover ads, check their landing pages as well. See ads detailsĪt the end of each ad there is a “See ads details” link. A popup will open, with links to the Ads Library results for that page. Facebook Page TransparencyĪnother way to access this tool is to click on the “See more” link in the “Page Transparency” section. If your interests are outside the political universe, this search type will not work. So if you’re curious to see ads related to Donald Trump, this will work. If you want, you can search for ads by keywords, but the results are limited to political and sensitive issues. Here’s an example using Facebook Page: Search by keywords – VERY limited You can also filter by ads status, and in some cases you can select different regions. “Political ads” can be quite intuitive, but what about “issues of national importance”? Facebook has a help page about them here. View all ads, or just Political or Issue Ads. Scroll down, and you’ll get to the actual ads results. If the page has active ads, you’ll see the amount spend in the last week too. If the page had any ads in sensible areas, you’ll see the total amount spent on them. You’ll get info like when was the page created, name changes, and some basic stuff about the people in charge of the page. Select the page you want to “spy” and you’ll get to the results. Start typing the page name in the search field and you’ll start to see possible matches. ![]() You’ll land on a page already targeting your location, but you can change this from the top-right corner. And by the look of it, this new tool is here to stay. But this time it was replaced with something much more useful. In typical Facebook fashion, that link disappeared without any notice. There used to be an “Ads” link on each Facebook Page from where you were able to see the active ads from that page. The idea is not completely new, something almost similar was available before. ![]() In an effort to offer more transparency on how various organizations use their Ads, Facebook has created one of the most extraordinary free tools we marketers can use: Facebook Ads Library.
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